Course Structure Overview

The Marketing program at Brd College is structured over 8 semesters, with a carefully balanced mix of foundational courses, core subjects, departmental electives, science electives, and practical laboratory experiences. The curriculum aims to provide students with both broad knowledge and deep specialization in marketing.

Year	Semester	Course Code	Course Title	Credit Structure (L-T-P-C)	Prerequisites
1	I	MKTG101	Introduction to Marketing	3-1-0-4	-
1	I	MKTG102	Business Economics	3-1-0-4	-
1	I	MKTG103	Statistics for Business	3-1-0-4	-
1	I	MKTG104	Consumer Psychology	3-1-0-4	-
1	I	MKTG105	Business Communication	2-0-0-2	-
1	I	MKTG106	Marketing Lab I	0-0-3-2	-
1	II	MKTG201	Brand Management	3-1-0-4	MKTG101
1	II	MKTG202	Market Research and Analysis	3-1-0-4	MKTG103
1	II	MKTG203	Digital Marketing Fundamentals	3-1-0-4	MKTG101
1	II	MKTG204	Organizational Behavior	3-1-0-4	-
1	II	MKTG205	Marketing Ethics and Sustainability	3-1-0-4	-
1	II	MKTG206	Marketing Lab II	0-0-3-2	MKTG106
2	III	MKTG301	Advanced Consumer Behavior	3-1-0-4	MKTG104
2	III	MKTG302	Data Analytics for Marketing	3-1-0-4	MKTG103
2	III	MKTG303	Social Media Strategy	3-1-0-4	MKTG203
2	III	MKTG304	International Marketing	3-1-0-4	MKTG201
2	III	MKTG305	Marketing Research Methods	3-1-0-4	MKTG202
2	III	MKTG306	Marketing Lab III	0-0-3-2	MKTG206
2	IV	MKTG401	Strategic Brand Management	3-1-0-4	MKTG301
2	IV	MKTG402	E-commerce and Retail Strategy	3-1-0-4	MKTG203
2	IV	MKTG403	Marketing Technology and Innovation	3-1-0-4	MKTG303
2	IV	MKTG404	Customer Experience Design	3-1-0-4	MKTG301
2	IV	MKTG405	Marketing Analytics Capstone	3-1-0-4	MKTG302
2	IV	MKTG406	Marketing Lab IV	0-0-3-2	MKTG306
3	V	MKTG501	Global Marketing Strategy	3-1-0-4	MKTG404
3	V	MKTG502	Sustainable Branding and CSR	3-1-0-4	MKTG205
3	V	MKTG503	Digital Marketing Campaigns	3-1-0-4	MKTG403
3	V	MKTG504	Advanced Data Analytics	3-1-0-4	MKTG302
3	V	MKTG505	Marketing Innovation and Entrepreneurship	3-1-0-4	-
3	V	MKTG506	Marketing Lab V	0-0-3-2	MKTG406
3	VI	MKTG601	Behavioral Economics in Marketing	3-1-0-4	MKTG301
3	VI	MKTG602	Product Development and Launch	3-1-0-4	-
3	VI	MKTG603	Advanced Brand Strategy	3-1-0-4	MKTG501
3	VI	MKTG604	Campaign Analytics and Optimization	3-1-0-4	MKTG503
3	VI	MKTG605	Marketing Leadership and Team Management	3-1-0-4	-
3	VI	MKTG606	Marketing Lab VI	0-0-3-2	MKTG506
4	VII	MKTG701	Final Year Project	3-0-0-6	All previous semesters completed
4	VII	MKTG702	Internship Experience	0-0-0-3	-
4	VIII	MKTG801	Capstone Project Presentation	3-0-0-6	MKTG701

Advanced Departmental Elective Courses

Departmental electives form a crucial part of the program, allowing students to explore niche areas and develop specialized expertise. Here are some detailed descriptions of advanced courses:

• Behavioral Economics in Marketing (MKTG601): This course examines how psychological factors influence consumer decision-making processes. Students will study cognitive biases, heuristics, and emotional triggers that affect purchasing behavior. The course includes hands-on experiments and simulations to reinforce theoretical concepts.
• Product Development and Launch (MKTG602): Designed for students interested in innovation and product management, this course covers ideation techniques, prototyping, market testing, and launch strategies. Students work on real-world projects involving new product development from concept to commercialization.
• Advanced Brand Strategy (MKTG603): This elective delves into strategic brand planning, including brand architecture, positioning, and portfolio management. Students engage in case studies of successful and failed brand launches to understand strategic frameworks.
• Campaign Analytics and Optimization (MKTG604): Focused on data-driven campaign management, this course teaches students how to measure performance, optimize ad spend, and predict outcomes using predictive analytics and machine learning models.
• Marketing Leadership and Team Management (MKTG605): This course prepares students for leadership roles by covering team dynamics, change management, communication strategies, and ethical decision-making in marketing contexts.

Project-Based Learning Approach

The Marketing program emphasizes project-based learning as a core component of education. Mini-projects are introduced in the second year, allowing students to apply theoretical knowledge to practical scenarios. These projects often involve working with real clients or case studies provided by industry partners.

Final-year projects require students to undertake comprehensive research or strategy development initiatives. They select topics aligned with their interests and career goals, guided by faculty mentors who provide expertise and support throughout the process. The final project culminates in a presentation to industry professionals and a detailed report submitted for academic evaluation.

Project selection involves a collaborative approach between students and faculty. Students submit proposals outlining their research questions or business challenges, which are reviewed and approved by advisors. This ensures that projects are both academically rigorous and practically relevant, preparing students for professional environments where problem-solving and innovation are essential skills.