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Fees
₹3,50,000
Placement
94.0%
Avg Package
₹7,50,000
Highest Package
₹15,00,000
Fees
₹3,50,000
Placement
94.0%
Avg Package
₹7,50,000
Highest Package
₹15,00,000
Seats
120
Students
240
Seats
120
Students
240
The MBA curriculum at D A V University Jalandhar is meticulously designed to provide students with a well-rounded education that combines theoretical knowledge with practical application. The program spans two years and consists of eight semesters, each structured to build upon previous learning while introducing new concepts and methodologies.
| Semester | Course Code | Full Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | MBA-101 | Business Analytics | 3-0-0-3 | None |
| 1 | MBA-102 | Financial Accounting | 3-0-0-3 | None |
| 1 | MBA-103 | Organizational Behavior | 3-0-0-3 | None |
| 1 | MBA-104 | Marketing Principles | 3-0-0-3 | None |
| 1 | MBA-105 | Quantitative Methods | 3-0-0-3 | None |
| 1 | MBA-106 | Operations Management | 3-0-0-3 | None |
| 2 | MBA-201 | Strategic Management | 3-0-0-3 | MBA-101, MBA-102 |
| 2 | MBA-202 | Corporate Finance | 3-0-0-3 | MBA-102, MBA-105 |
| 2 | MBA-203 | Human Resource Development | 3-0-0-3 | MBA-103 |
| 2 | MBA-204 | Business Ethics and CSR | 3-0-0-3 | MBA-101, MBA-103 |
| 2 | MBA-205 | International Business | 3-0-0-3 | MBA-104, MBA-201 |
| 2 | MBA-206 | Research Methodology | 3-0-0-3 | MBA-105 |
| 3 | MBA-301 | Digital Marketing | 3-0-0-3 | MBA-104, MBA-201 |
| 3 | MBA-302 | Financial Services | 3-0-0-3 | MBA-202, MBA-201 |
| 3 | MBA-303 | Entrepreneurship & Innovation | 3-0-0-3 | MBA-201, MBA-205 |
| 3 | MBA-304 | Supply Chain & Operations | 3-0-0-3 | MBA-106, MBA-201 |
| 3 | MBA-305 | Sustainability & CSR | 3-0-0-3 | MBA-204, MBA-201 |
| 3 | MBA-306 | Healthcare Management | 3-0-0-3 | MBA-201, MBA-205 |
| 4 | MBA-401 | Advanced Strategic Planning | 3-0-0-3 | MBA-201, MBA-301 |
| 4 | MBA-402 | Leadership & Change Management | 3-0-0-3 | MBA-103, MBA-201 |
| 4 | MBA-403 | Global Supply Chain Strategy | 3-0-0-3 | MBA-304, MBA-201 |
| 4 | MBA-404 | Behavioral Economics in Business | 3-0-0-3 | MBA-105, MBA-201 |
| 4 | MBA-405 | Capstone Project | 0-0-0-6 | All previous semesters |
Students in the MBA program at D A V University Jalandhar have access to a wide array of advanced departmental electives that allow them to deepen their expertise in specialized areas. These courses are designed by faculty members who are experts in their respective fields and often involve real-world applications.
This course focuses on the evolving landscape of digital marketing, covering topics such as social media strategy, content creation, search engine optimization (SEO), email marketing, and data analytics. Students learn how to design and implement effective digital campaigns using various platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Marketing.
Learning Objectives:
This elective explores the complex world of financial services, including banking operations, investment products, insurance mechanisms, and regulatory frameworks. Students gain insights into risk management, portfolio theory, and financial modeling techniques used by institutions in the financial sector.
Learning Objectives:
This course prepares students to become entrepreneurial leaders by teaching them how to identify opportunities, validate ideas, and launch ventures. It includes modules on lean startup methodologies, business model canvas, intellectual property rights, and venture capital funding.
Learning Objectives:
The course covers supply chain design, logistics management, inventory control, and operational efficiency. Students learn to optimize business processes using tools like Six Sigma, Lean Manufacturing, and ERP systems.
Learning Objectives:
This course examines how businesses can integrate sustainability into their core operations while maintaining profitability. It covers environmental impact assessments, carbon footprint reduction, and ESG reporting standards.
Learning Objectives:
This elective focuses on managing healthcare organizations, including hospital administration, health economics, patient outcomes management, and public health policy. Students study the unique challenges faced by healthcare providers and learn how to improve service delivery.
Learning Objectives:
The department at D A V University Jalandhar strongly believes in project-based learning as a means to develop practical skills and deepen conceptual understanding. Students are encouraged to work on real-world projects throughout their academic journey, starting with mini-projects in the first year and culminating in a final-year capstone project.
Mini-projects begin in the second semester and continue through the third semester. These projects are designed to help students apply theoretical concepts learned in class to practical situations. Each project is assigned by faculty mentors based on student interests and departmental needs.
The scope of these projects includes:
Evaluation criteria for mini-projects include:
The capstone project is a comprehensive endeavor that requires students to integrate knowledge from all core subjects and electives. It involves working closely with industry partners or faculty mentors to solve a significant business problem.
The structure of the capstone project includes:
Evaluation criteria for the capstone project include:
Students are matched with faculty mentors based on their interests, career goals, and project availability. This mentorship ensures that students receive personalized guidance throughout their project journey.
