Curriculum Overview

The curriculum for the Business Administration program at Mahakaushal University Jabalpur is structured to provide students with a comprehensive understanding of business principles and practices. The program spans three years, integrating core courses, departmental electives, science electives, and laboratory-based learning experiences.

Semester-wise Course Structure

Semester	Course Code	Course Title	Credits (L-T-P-C)	Prerequisites
I	BBA101	Introduction to Business Administration	3-0-0-3	-
I	BBA102	Business Ethics and Social Responsibility	3-0-0-3	-
I	BBA103	Financial Accounting	3-0-0-3	-
I	BBA104	Introduction to Management	3-0-0-3	-
I	BBA105	Business Communication Skills	2-0-0-2	-
I	BBA106	Quantitative Methods for Business	3-0-0-3	-
I	BBA107	Business Statistics	3-0-0-3	-
I	BBA108	Computer Applications in Business	2-0-2-4	-
II	BBA201	Organizational Behavior	3-0-0-3	BBA104
II	BBA202	Marketing Principles	3-0-0-3	BBA101
II	BBA203	Operations Management	3-0-0-3	BBA104
II	BBA204	Human Resource Management	3-0-0-3	BBA104
II	BBA205	Financial Management	3-0-0-3	BBA103
II	BBA206	Business Law and Ethics	3-0-0-3	BBA101
II	BBA207	Business Research Methods	2-0-0-2	BBA107
II	BBA208	Business Analytics Lab	0-0-2-2	BBA106
III	BBA301	Strategic Management	3-0-0-3	BBA201, BBA202, BBA203
III	BBA302	International Business	3-0-0-3	BBA202
III	BBA303	Entrepreneurship and Innovation	3-0-0-3	BBA201, BBA204
III	BBA304	Corporate Governance	3-0-0-3	BBA205
III	BBA305	Sustainable Business Practices	3-0-0-3	BBA201
III	BBA306	Business Ethics and CSR	3-0-0-3	BBA102
III	BBA307	Data Analytics for Business	3-0-0-3	BBA207
III	BBA308	Business Simulation Lab	0-0-2-2	BBA107
IV	BBA401	Advanced Marketing Strategy	3-0-0-3	BBA202
IV	BBA402	Financial Risk Management	3-0-0-3	BBA205
IV	BBA403	Supply Chain Management	3-0-0-3	BBA203
IV	BBA404	Human Resource Development	3-0-0-3	BBA204
IV	BBA405	Digital Transformation in Business	3-0-0-3	BBA201
IV	BBA406	Business Strategy Lab	0-0-2-2	BBA301
V	BBA501	Advanced Financial Analysis	3-0-0-3	BBA205
V	BBA502	Global Supply Chain Optimization	3-0-0-3	BBA403
V	BBA503	Innovation Management	3-0-0-3	BBA303
V	BBA504	Leadership in Organizations	3-0-0-3	BBA201
V	BBA505	Strategic Decision Making	3-0-0-3	BBA301
V	BBA506	Business Intelligence and Analytics	3-0-0-3	BBA307
V	BBA507	Cross-Cultural Management	3-0-0-3	BBA202
V	BBA508	Business Ethics and Compliance	3-0-0-3	BBA102
VI	BBA601	Capstone Project I	4-0-0-4	BBA501, BBA503, BBA505
VI	BBA602	Business Innovation Lab	0-0-4-4	BBA303, BBA503
VII	BBA701	Capstone Project II	4-0-0-4	BBA601
VII	BBA702	Industry Internship	0-0-4-4	-
VIII	BBA801	Final Thesis/Research Paper	4-0-0-4	BBA701

Advanced Departmental Electives

Advanced departmental electives play a crucial role in shaping specialized skills and knowledge among students. These courses are offered in the latter semesters to allow students to delve deeper into areas of interest and relevance to their career goals.

• Business Ethics and CSR: This course delves into ethical frameworks, corporate social responsibility initiatives, and sustainable business practices. Students engage in case studies of real-world corporations to understand the impact of ethical decisions on stakeholder value.
• Financial Risk Management: Designed for students interested in finance, this course covers risk assessment methodologies, derivatives, portfolio optimization, and regulatory compliance in financial markets.
• Digital Marketing Strategy: Explores modern digital marketing channels including social media, SEO, email campaigns, and data analytics to build effective brand strategies.
• Entrepreneurship and Innovation: Focuses on identifying opportunities, developing business models, and launching ventures with a focus on innovation and disruption.
• Supply Chain Analytics: Integrates mathematical modeling and data science techniques to optimize logistics, reduce costs, and improve delivery performance.
• Strategic Decision Making: Teaches frameworks for analyzing complex business situations and making informed decisions using tools such as SWOT analysis, decision trees, and scenario planning.
• Cross-Cultural Management: Examines how cultural differences influence management practices and organizational behavior in international settings.
• Sustainable Business Practices: Analyzes environmental challenges faced by businesses and explores sustainable solutions that align with economic goals.
• Business Intelligence and Analytics: Introduces students to data visualization, predictive analytics, and business intelligence tools used in modern organizations.
• Leadership in Organizations: Focuses on leadership theories, team dynamics, communication skills, and conflict resolution techniques essential for organizational success.

Project-Based Learning Philosophy

The department's philosophy on project-based learning emphasizes experiential education that bridges the gap between academic theory and industry practice. Students are encouraged to engage in both individual and group projects throughout their academic journey, culminating in a final capstone project.

Mini-Projects

Mini-projects are integrated into each semester and typically last for 2-3 weeks. These projects are designed to reinforce concepts learned in class through practical application. Evaluation criteria include:

• Conceptual clarity and relevance
• Methodology and data analysis
• Report writing and presentation skills
• Team collaboration and contribution

Final-Year Thesis/Capstone Project

The final-year thesis or capstone project is a significant undertaking that allows students to demonstrate mastery in their chosen area of specialization. The process involves:

• Selecting a topic aligned with academic interests and industry trends
• Conducting literature review and research methodology design
• Executing the research or project under faculty supervision
• Presenting findings in a formal report and oral defense

Students have access to a wide range of resources including databases, software tools, and expert mentors to ensure successful completion of their projects.